diff --git a/app/(admin)/settings/agent-workflow/agent-workflow-settings-client.tsx b/app/(admin)/settings/agent-workflow/agent-workflow-settings-client.tsx
index fd907f28b..85bb360cc 100644
--- a/app/(admin)/settings/agent-workflow/agent-workflow-settings-client.tsx
+++ b/app/(admin)/settings/agent-workflow/agent-workflow-settings-client.tsx
@@ -913,6 +913,8 @@ export function AgentWorkflowSettingsClient({
     () => getAgentWorkflowCategoryLabels(config),
     [config]
   );
+  const firstCategoryLabel = categoryLabels.firstCategory;
+  const secondCategoryLabel = categoryLabels.secondCategory;
   const thirdCategoryLabel = categoryLabels.thirdCategory;
   const fourthCategoryLabel = categoryLabels.fourthCategory;
   const fifthCategoryLabel = categoryLabels.fifthCategory;
@@ -1013,12 +1015,12 @@ export function AgentWorkflowSettingsClient({
   const handleAddBrandEntry = () => {
     const nextValue = normalizeInputOptionValue(brandDraft);
     if (!nextValue) {
-      toast.error("请输入品牌名称");
+      toast.error(`请输入${firstCategoryLabel}名称`);
       return;
     }
 
     if (brandStoreEntries.some((item) => item.brandName.toLowerCase() === nextValue.toLowerCase())) {
-      toast.error("该品牌已存在");
+      toast.error(`该${firstCategoryLabel}已存在`);
       return;
     }
 
@@ -1074,7 +1076,7 @@ export function AgentWorkflowSettingsClient({
     const draft = storeDrafts[brandName] || "";
     const nextValue = normalizeInputOptionValue(draft);
     if (!nextValue) {
-      toast.error("请输入店铺名称");
+      toast.error(`请输入${secondCategoryLabel}名称`);
       return;
     }
 
@@ -1085,7 +1087,7 @@ export function AgentWorkflowSettingsClient({
       ) ||
       targetEntry?.stores.some((store) => store.toLowerCase() === nextValue.toLowerCase())
     ) {
-      toast.error("该店铺已存在");
+      toast.error(`该${secondCategoryLabel}已存在`);
       return;
     }
 
@@ -2014,7 +2016,7 @@ export function AgentWorkflowSettingsClient({
   const handleDownloadBrandTemplate = async () => {
     try {
       await downloadAgentWorkflowBrandImportTemplate(categoryLabels);
-      toast.success("品牌导入模板已开始下载");
+      toast.success("层级导入模板已开始下载");
     } catch (error) {
       toast.error(error instanceof Error ? error.message : "下载模板失败");
     }
@@ -2031,7 +2033,7 @@ export function AgentWorkflowSettingsClient({
       setIsImportingBrandSheet(true);
       const { entries, rowCount } = await parseAgentWorkflowBrandImportFile(file, categoryLabels);
       updateInputOptions([...brandStoreEntries, ...entries]);
-      toast.success(`已从表格导入 ${rowCount} 行，品牌树已自动合并去重`);
+      toast.success(`已从表格导入 ${rowCount} 行，层级树已自动合并去重`);
     } catch (error) {
       toast.error(error instanceof Error ? error.message : "导入表格失败");
     } finally {
@@ -3477,7 +3479,9 @@ export function AgentWorkflowSettingsClient({
                       </div>
                       <div>
                         <CardTitle className="text-base">基础下拉选项</CardTitle>
-                        <CardDescription>配置品牌、店铺与分类层级关系，以及第一页可选的价格带区间</CardDescription>
+                        <CardDescription>
+                          配置{firstCategoryLabel}、{secondCategoryLabel}与分类层级关系，以及第一页可选的价格带区间
+                        </CardDescription>
                       </div>
                     </div>
                   </CardHeader>
@@ -3485,14 +3489,14 @@ export function AgentWorkflowSettingsClient({
                     <div className="space-y-2">
                       <div className="flex items-center justify-between">
                         <div className="space-y-1">
-                          <Label className="text-xs">品牌树</Label>
+                          <Label className="text-xs">层级树</Label>
                           <p className="text-xs text-muted-foreground">
-                            支持一键下载模板并导入品牌、店铺、{thirdCategoryLabel}、{fourthCategoryLabel}、{fifthCategoryLabel}表格
+                            支持一键下载模板并导入{firstCategoryLabel}、{secondCategoryLabel}、{thirdCategoryLabel}、{fourthCategoryLabel}、{fifthCategoryLabel}表格
                           </p>
                         </div>
                         <div className="flex flex-wrap items-center justify-end gap-2">
                           <span className="text-xs text-muted-foreground">
-                            {brandStoreEntries.length} 个品牌
+                            {brandStoreEntries.length} 个{firstCategoryLabel}
                           </span>
                           <Button
                             type="button"
@@ -3526,7 +3530,23 @@ export function AgentWorkflowSettingsClient({
                         className="hidden"
                         onChange={handleBrandSheetImport}
                       />
-                      <div className="grid grid-cols-1 gap-3 rounded-xl border bg-background/70 p-3 md:grid-cols-3">
+                      <div className="grid grid-cols-1 gap-3 rounded-xl border bg-background/70 p-3 md:grid-cols-2 xl:grid-cols-5">
+                        <div className="space-y-2">
+                          <Label className="text-xs">第一级名称</Label>
+                          <Input
+                            value={firstCategoryLabel}
+                            onChange={(e) => handleCategoryLabelChange("firstCategory", e.target.value)}
+                            placeholder="例如：品牌分类"
+                          />
+                        </div>
+                        <div className="space-y-2">
+                          <Label className="text-xs">第二级名称</Label>
+                          <Input
+                            value={secondCategoryLabel}
+                            onChange={(e) => handleCategoryLabelChange("secondCategory", e.target.value)}
+                            placeholder="例如：门店分类"
+                          />
+                        </div>
                         <div className="space-y-2">
                           <Label className="text-xs">第三级名称</Label>
                           <Input
@@ -3563,7 +3583,7 @@ export function AgentWorkflowSettingsClient({
                                 handleAddBrandEntry();
                               }
                             }}
-                            placeholder="输入一个品牌名称后点击添加"
+                            placeholder={`输入一个${firstCategoryLabel}名称后点击添加`}
                           />
                           <Button
                             type="button"
@@ -3571,7 +3591,7 @@ export function AgentWorkflowSettingsClient({
                             className="shrink-0"
                           >
                             <Plus className="mr-2 h-4 w-4" />
-                            添加品牌
+                            添加{firstCategoryLabel}
                           </Button>
                         </div>
 
@@ -3587,13 +3607,13 @@ export function AgentWorkflowSettingsClient({
                                         type="button"
                                         onClick={() => handleRemoveBrandEntry(entry.brandName)}
                                         className="rounded-full p-0.5 text-muted-foreground transition-colors hover:bg-muted hover:text-destructive"
-                                        aria-label={`删除品牌 ${entry.brandName}`}
+                                        aria-label={`删除${firstCategoryLabel} ${entry.brandName}`}
                                       >
                                         <Trash2 className="h-3.5 w-3.5" />
                                       </button>
                                     </div>
                                     <span className="text-xs text-muted-foreground">
-                                      {(entry.storeEntries || []).length} 个店铺
+                                      {(entry.storeEntries || []).length} 个{secondCategoryLabel}
                                     </span>
                                   </div>
                                 </div>
@@ -3614,7 +3634,7 @@ export function AgentWorkflowSettingsClient({
                                           handleAddStoreToBrand(entry.brandName);
                                         }
                                       }}
-                                      placeholder={`给品牌“${entry.brandName}”添加店铺`}
+                                      placeholder={`给${firstCategoryLabel}“${entry.brandName}”添加${secondCategoryLabel}`}
                                     />
                                     <Button
                                       type="button"
@@ -3623,7 +3643,7 @@ export function AgentWorkflowSettingsClient({
                                       variant="outline"
                                     >
                                       <Plus className="mr-2 h-4 w-4" />
-                                      添加店铺
+                                      添加{secondCategoryLabel}
                                     </Button>
                                   </div>
 
@@ -3649,7 +3669,7 @@ export function AgentWorkflowSettingsClient({
                                                       )
                                                     }
                                                     className="rounded-full p-0.5 text-muted-foreground transition-colors hover:bg-muted hover:text-destructive"
-                                                    aria-label={`删除店铺 ${storeEntry.storeName}`}
+                                                    aria-label={`删除${secondCategoryLabel} ${storeEntry.storeName}`}
                                                   >
                                                     <Trash2 className="h-3.5 w-3.5" />
                                                   </button>
@@ -3679,7 +3699,7 @@ export function AgentWorkflowSettingsClient({
                                                       );
                                                     }
                                                   }}
-                                                  placeholder={`给店铺“${storeEntry.storeName}”添加${thirdCategoryLabel}`}
+                                                  placeholder={`给${secondCategoryLabel}“${storeEntry.storeName}”添加${thirdCategoryLabel}`}
                                                 />
                                                 <Button
                                                   type="button"
@@ -3908,7 +3928,7 @@ export function AgentWorkflowSettingsClient({
                                                 </div>
                                               ) : (
                                                 <div className="mt-3 rounded-lg border border-dashed bg-background/70 px-3 py-4 text-sm text-muted-foreground">
-                                                  这个店铺下还没有添加任何{thirdCategoryLabel}。
+                                                  这个{secondCategoryLabel}下还没有添加任何{thirdCategoryLabel}。
                                                 </div>
                                               )}
                                             </div>
@@ -3918,7 +3938,7 @@ export function AgentWorkflowSettingsClient({
                                     </div>
                                   ) : (
                                     <div className="mt-3 rounded-lg border border-dashed bg-background/70 px-3 py-4 text-sm text-muted-foreground">
-                                      这个品牌下还没有添加任何店铺。
+                                      这个{firstCategoryLabel}下还没有添加任何{secondCategoryLabel}。
                                     </div>
                                   )}
                                 </div>
@@ -3927,7 +3947,7 @@ export function AgentWorkflowSettingsClient({
                           </div>
                         ) : (
                           <div className="mt-3 rounded-lg border border-dashed bg-background/70 px-3 py-4 text-sm text-muted-foreground">
-                            还没有添加品牌。先添加品牌，再在每个品牌下继续添加店铺以及{thirdCategoryLabel}到{fifthCategoryLabel}。
+                            还没有添加{firstCategoryLabel}。先添加{firstCategoryLabel}，再在每个{firstCategoryLabel}下继续添加{secondCategoryLabel}以及{thirdCategoryLabel}到{fifthCategoryLabel}。
                           </div>
                         )}
                       </div>
@@ -3985,7 +4005,7 @@ export function AgentWorkflowSettingsClient({
                           </div>
                         ) : (
                           <div className="mt-3 rounded-lg border border-dashed bg-background/70 px-3 py-4 text-sm text-muted-foreground">
-                            还没有添加价格带。添加后，第一页品牌和店铺右侧会显示价格带下拉框。
+                            还没有添加价格带。添加后，第一页{firstCategoryLabel}和{secondCategoryLabel}右侧会显示价格带下拉框。
                           </div>
                         )}
                       </div>
@@ -4036,7 +4056,7 @@ export function AgentWorkflowSettingsClient({
                       <div>
                         <CardTitle className="text-base">PSD 文字颜色选项</CardTitle>
                         <CardDescription>
-                          按品牌配置套用 PSD 模板时可选的两组文字颜色，前台会跟随当前品牌读取。
+                          按{firstCategoryLabel}配置套用 PSD 模板时可选的两组文字颜色，前台会跟随当前{firstCategoryLabel}读取。
                         </CardDescription>
                       </div>
                     </div>
@@ -4044,22 +4064,22 @@ export function AgentWorkflowSettingsClient({
                   <CardContent className="space-y-4">
                     {psdTextColorBrandOptions.length > 0 ? (
                       <div className="space-y-2">
-                        <Label className="text-xs">选择品牌</Label>
+                        <Label className="text-xs">选择{firstCategoryLabel}</Label>
                         <SearchableSelect
                           value={selectedPsdTextColorBrand}
                           options={psdTextColorBrandOptions}
-                          placeholder="选择一个品牌后配置颜色"
-                          searchPlaceholder="输入品牌名筛选"
-                          emptyText="暂无品牌可选"
+                          placeholder={`选择一个${firstCategoryLabel}后配置颜色`}
+                          searchPlaceholder={`输入${firstCategoryLabel}名筛选`}
+                          emptyText={`暂无${firstCategoryLabel}可选`}
                           onValueChange={setSelectedPsdTextColorBrand}
                         />
                         <p className="text-xs text-muted-foreground">
-                          未单独配置的品牌会回退系统默认颜色；当前编辑品牌：{selectedPsdTextColorBrand}
+                          未单独配置的{firstCategoryLabel}会回退系统默认颜色；当前编辑{firstCategoryLabel}：{selectedPsdTextColorBrand}
                         </p>
                       </div>
                     ) : (
                       <div className="rounded-lg border border-dashed bg-muted/10 px-4 py-3 text-sm text-muted-foreground">
-                        请先在上方“品牌树”里配置品牌，再按品牌设置 PSD 文字颜色。
+                        请先在上方“层级树”里配置{firstCategoryLabel}，再按{firstCategoryLabel}设置 PSD 文字颜色。
                       </div>
                     )}
 
@@ -4146,14 +4166,14 @@ export function AgentWorkflowSettingsClient({
                           <UserCircle className="h-4 w-4 text-rose-600" />
                         </div>
                         <div>
-                          <CardTitle className="text-base">品牌模特图库</CardTitle>
+                          <CardTitle className="text-base">{firstCategoryLabel}模特图库</CardTitle>
                           <CardDescription>
-                            为每个品牌配置模特图，第二步会按品牌展示供用户选择
+                            为每个{firstCategoryLabel}配置模特图，第二步会按{firstCategoryLabel}展示供用户选择
                           </CardDescription>
                         </div>
                       </div>
                       <Badge variant="secondary">
-                        {brandModelConfig.entries.length} 个品牌
+                        {brandModelConfig.entries.length} 个{firstCategoryLabel}
                       </Badge>
                     </div>
                   </CardHeader>
@@ -4254,7 +4274,7 @@ export function AgentWorkflowSettingsClient({
                           <Package className="h-6 w-6 text-muted-foreground" />
                         </div>
                         <p className="mt-4 text-sm text-muted-foreground">
-                          先在"基础配置"中添加品牌，然后为每个品牌上传模特图
+                          先在“基础配置”中添加{firstCategoryLabel}，然后为每个{firstCategoryLabel}上传模特图
                         </p>
                       </div>
                     )}
diff --git a/app/api/site-settings/route.ts b/app/api/site-settings/route.ts
index 75aad7178..464b1fcbf 100644
--- a/app/api/site-settings/route.ts
+++ b/app/api/site-settings/route.ts
@@ -740,6 +740,8 @@ const updateSchema = z.object({
             .optional(),
           categoryLabels: z
             .object({
+              firstCategory: z.string().trim().min(1).max(24).optional(),
+              secondCategory: z.string().trim().min(1).max(24).optional(),
               thirdCategory: z.string().trim().min(1).max(24).optional(),
               fourthCategory: z.string().trim().min(1).max(24).optional(),
               fifthCategory: z.string().trim().min(1).max(24).optional(),
diff --git a/components/agents/AgentWorkflowPanel.tsx b/components/agents/AgentWorkflowPanel.tsx
index 5ab639283..62aea9a31 100644
--- a/components/agents/AgentWorkflowPanel.tsx
+++ b/components/agents/AgentWorkflowPanel.tsx
@@ -10,6 +10,7 @@ import { Textarea } from "@/components/ui/textarea";
 import { cn } from "@/lib/utils";
 import {
   defaultAgentWorkflowUiConfig,
+  getAgentWorkflowCategoryLabels,
   getAgentWorkflowBrandStoreEntries,
   getAgentWorkflowFifthCategoryOptionsByBrandStoreThirdFourth,
   getAgentWorkflowFourthCategoryOptionsByBrandStoreThirdCategory,
@@ -92,6 +93,15 @@ export function AgentWorkflowPanel({
   onNextStep,
   onSkipStep,
 }: AgentWorkflowPanelProps) {
+  const categoryLabels = useMemo(
+    () => getAgentWorkflowCategoryLabels(config),
+    [config]
+  );
+  const firstCategoryLabel = categoryLabels.firstCategory;
+  const secondCategoryLabel = categoryLabels.secondCategory;
+  const thirdCategoryLabel = categoryLabels.thirdCategory;
+  const fourthCategoryLabel = categoryLabels.fourthCategory;
+  const fifthCategoryLabel = categoryLabels.fifthCategory;
   const brandOptions = useMemo(
     () => config?.inputOptions?.brands || defaultAgentWorkflowUiConfig.inputOptions?.brands || [],
     [config?.inputOptions?.brands]
@@ -248,9 +258,9 @@ export function AgentWorkflowPanel({
               <SearchableSelect
                 value={inputs.brand}
                 options={brandOptions}
-                placeholder="品牌"
-                searchPlaceholder="输入品牌名筛选"
-                emptyText="暂无品牌可选，请先到系统设置配置"
+                placeholder={firstCategoryLabel}
+                searchPlaceholder={`输入${firstCategoryLabel}名筛选`}
+                emptyText={`暂无${firstCategoryLabel}可选，请先到系统设置配置`}
                 onValueChange={(value) =>
                   onInputsChange({
                     ...inputs,
@@ -271,9 +281,13 @@ export function AgentWorkflowPanel({
               <SearchableSelect
                 value={inputs.store}
                 options={storeOptions}
-                placeholder="店铺"
-                searchPlaceholder="输入店铺名筛选"
-                emptyText={inputs.brand ? "当前品牌下暂无店铺可选" : "请先选择品牌"}
+                placeholder={secondCategoryLabel}
+                searchPlaceholder={`输入${secondCategoryLabel}名筛选`}
+                emptyText={
+                  inputs.brand
+                    ? `当前${firstCategoryLabel}下暂无${secondCategoryLabel}可选`
+                    : `请先选择${firstCategoryLabel}`
+                }
                 disabled={!inputs.brand || (brandStoreEntries.length > 0 && storeOptions.length === 0)}
                 onValueChange={(value) =>
                   onInputsChange({
@@ -291,9 +305,13 @@ export function AgentWorkflowPanel({
               <SearchableSelect
                 value={inputs.thirdCategory}
                 options={thirdCategoryOptions}
-                placeholder="选择三级分类"
-                searchPlaceholder="输入三级分类筛选"
-                emptyText={inputs.store ? "当前店铺下暂无三级分类" : "请先选择店铺"}
+                placeholder={`选择${thirdCategoryLabel}`}
+                searchPlaceholder={`输入${thirdCategoryLabel}筛选`}
+                emptyText={
+                  inputs.store
+                    ? `当前${secondCategoryLabel}下暂无${thirdCategoryLabel}`
+                    : `请先选择${secondCategoryLabel}`
+                }
                 disabled={!inputs.store || thirdCategoryOptions.length === 0}
                 onValueChange={(value) =>
                   onInputsChange({
@@ -310,9 +328,13 @@ export function AgentWorkflowPanel({
               <SearchableSelect
                 value={inputs.fourthCategory}
                 options={fourthCategoryOptions}
-                placeholder="选择四级分类"
-                searchPlaceholder="输入四级分类筛选"
-                emptyText={inputs.thirdCategory ? "当前三级分类下暂无四级分类" : "请先选择三级分类"}
+                placeholder={`选择${fourthCategoryLabel}`}
+                searchPlaceholder={`输入${fourthCategoryLabel}筛选`}
+                emptyText={
+                  inputs.thirdCategory
+                    ? `当前${thirdCategoryLabel}下暂无${fourthCategoryLabel}`
+                    : `请先选择${thirdCategoryLabel}`
+                }
                 disabled={!inputs.thirdCategory || fourthCategoryOptions.length === 0}
                 onValueChange={(value) =>
                   onInputsChange({
@@ -328,9 +350,13 @@ export function AgentWorkflowPanel({
               <SearchableSelect
                 value={inputs.fifthCategory}
                 options={fifthCategoryOptions}
-                placeholder="选择五级分类"
-                searchPlaceholder="输入五级分类筛选"
-                emptyText={inputs.fourthCategory ? "当前四级分类下暂无五级分类" : "请先选择四级分类"}
+                placeholder={`选择${fifthCategoryLabel}`}
+                searchPlaceholder={`输入${fifthCategoryLabel}筛选`}
+                emptyText={
+                  inputs.fourthCategory
+                    ? `当前${fourthCategoryLabel}下暂无${fifthCategoryLabel}`
+                    : `请先选择${fourthCategoryLabel}`
+                }
                 disabled={!inputs.fourthCategory || fifthCategoryOptions.length === 0}
                 onValueChange={(value) => onInputsChange({ ...inputs, fifthCategory: value })}
               />
@@ -346,7 +372,7 @@ export function AgentWorkflowPanel({
             </div>
             {(brandOptions.length > 0 || storeOptions.length > 0) && (
               <div className="text-xs text-muted-foreground">
-                品牌和店铺支持输入关键字匹配下拉选择，候选列表由系统设置配置。
+                {firstCategoryLabel}和{secondCategoryLabel}支持输入关键字匹配下拉选择，候选列表由系统设置配置。
               </div>
             )}
             <div className="text-xs text-muted-foreground">
@@ -438,19 +464,19 @@ export function AgentWorkflowPanel({
                   <span className="rounded-full bg-background px-2 py-1">搭配SKU：{inputs.secondarySku}</span>
                 ) : null}
                 {inputs.brand ? (
-                  <span className="rounded-full bg-background px-2 py-1">品牌：{inputs.brand}</span>
+                  <span className="rounded-full bg-background px-2 py-1">{firstCategoryLabel}：{inputs.brand}</span>
                 ) : null}
                 {inputs.store ? (
-                  <span className="rounded-full bg-background px-2 py-1">店铺：{inputs.store}</span>
+                  <span className="rounded-full bg-background px-2 py-1">{secondCategoryLabel}：{inputs.store}</span>
                 ) : null}
                 {inputs.thirdCategory ? (
-                  <span className="rounded-full bg-background px-2 py-1">三级分类：{inputs.thirdCategory}</span>
+                  <span className="rounded-full bg-background px-2 py-1">{thirdCategoryLabel}：{inputs.thirdCategory}</span>
                 ) : null}
                 {inputs.fourthCategory ? (
-                  <span className="rounded-full bg-background px-2 py-1">四级分类：{inputs.fourthCategory}</span>
+                  <span className="rounded-full bg-background px-2 py-1">{fourthCategoryLabel}：{inputs.fourthCategory}</span>
                 ) : null}
                 {inputs.fifthCategory ? (
-                  <span className="rounded-full bg-background px-2 py-1">五级分类：{inputs.fifthCategory}</span>
+                  <span className="rounded-full bg-background px-2 py-1">{fifthCategoryLabel}：{inputs.fifthCategory}</span>
                 ) : null}
                 {inputs.priceBand ? (
                   <span className="rounded-full bg-background px-2 py-1">价格带：{inputs.priceBand}</span>
diff --git a/components/agents/AgentWorkflowPanelDark.tsx b/components/agents/AgentWorkflowPanelDark.tsx
index 850ccc390..46aef13fe 100644
--- a/components/agents/AgentWorkflowPanelDark.tsx
+++ b/components/agents/AgentWorkflowPanelDark.tsx
@@ -11,6 +11,7 @@ import { Textarea } from "@/components/ui/textarea";
 import { cn } from "@/lib/utils";
 import {
   defaultAgentWorkflowUiConfig,
+  getAgentWorkflowCategoryLabels,
   getAgentWorkflowBrandStoreEntries,
   getAgentWorkflowFifthCategoryOptionsByBrandStoreThirdFourth,
   getAgentWorkflowFourthCategoryOptionsByBrandStoreThirdCategory,
@@ -174,6 +175,15 @@ export function AgentWorkflowPanelDark({
   onNextStep,
   onSkipStep,
 }: AgentWorkflowPanelDarkProps) {
+  const categoryLabels = useMemo(
+    () => getAgentWorkflowCategoryLabels(config),
+    [config]
+  );
+  const firstCategoryLabel = categoryLabels.firstCategory;
+  const secondCategoryLabel = categoryLabels.secondCategory;
+  const thirdCategoryLabel = categoryLabels.thirdCategory;
+  const fourthCategoryLabel = categoryLabels.fourthCategory;
+  const fifthCategoryLabel = categoryLabels.fifthCategory;
   const brandOptions = useMemo(
     () => config?.inputOptions?.brands || defaultAgentWorkflowUiConfig.inputOptions?.brands || [],
     [config?.inputOptions?.brands]
@@ -351,9 +361,9 @@ export function AgentWorkflowPanelDark({
                 <SearchableSelect
                   value={inputs.brand}
                   options={brandOptions}
-                  placeholder="选择品牌"
-                  searchPlaceholder="输入品牌名筛选"
-                  emptyText="暂无品牌可选"
+                  placeholder={`选择${firstCategoryLabel}`}
+                  searchPlaceholder={`输入${firstCategoryLabel}名筛选`}
+                  emptyText={`暂无${firstCategoryLabel}可选`}
                   onValueChange={(value) =>
                     onInputsChange({
                       ...inputs,
@@ -374,9 +384,13 @@ export function AgentWorkflowPanelDark({
                 <SearchableSelect
                   value={inputs.store}
                   options={storeOptions}
-                  placeholder="选择店铺"
-                  searchPlaceholder="输入店铺名筛选"
-                  emptyText={inputs.brand ? "当前品牌下暂无店铺可选" : "请先选择品牌"}
+                  placeholder={`选择${secondCategoryLabel}`}
+                  searchPlaceholder={`输入${secondCategoryLabel}名筛选`}
+                  emptyText={
+                    inputs.brand
+                      ? `当前${firstCategoryLabel}下暂无${secondCategoryLabel}可选`
+                      : `请先选择${firstCategoryLabel}`
+                  }
                   disabled={!inputs.brand || (brandStoreEntries.length > 0 && storeOptions.length === 0)}
                   onValueChange={(value) =>
                     onInputsChange({
@@ -394,9 +408,13 @@ export function AgentWorkflowPanelDark({
                 <SearchableSelect
                   value={inputs.thirdCategory}
                   options={thirdCategoryOptions}
-                  placeholder="选择三级分类"
-                  searchPlaceholder="输入三级分类筛选"
-                  emptyText={inputs.store ? "当前店铺下暂无三级分类" : "请先选择店铺"}
+                  placeholder={`选择${thirdCategoryLabel}`}
+                  searchPlaceholder={`输入${thirdCategoryLabel}筛选`}
+                  emptyText={
+                    inputs.store
+                      ? `当前${secondCategoryLabel}下暂无${thirdCategoryLabel}`
+                      : `请先选择${secondCategoryLabel}`
+                  }
                   disabled={!inputs.store || thirdCategoryOptions.length === 0}
                   onValueChange={(value) =>
                     onInputsChange({
@@ -413,9 +431,13 @@ export function AgentWorkflowPanelDark({
                 <SearchableSelect
                   value={inputs.fourthCategory}
                   options={fourthCategoryOptions}
-                  placeholder="选择四级分类"
-                  searchPlaceholder="输入四级分类筛选"
-                  emptyText={inputs.thirdCategory ? "当前三级分类下暂无四级分类" : "请先选择三级分类"}
+                  placeholder={`选择${fourthCategoryLabel}`}
+                  searchPlaceholder={`输入${fourthCategoryLabel}筛选`}
+                  emptyText={
+                    inputs.thirdCategory
+                      ? `当前${thirdCategoryLabel}下暂无${fourthCategoryLabel}`
+                      : `请先选择${thirdCategoryLabel}`
+                  }
                   disabled={!inputs.thirdCategory || fourthCategoryOptions.length === 0}
                   onValueChange={(value) =>
                     onInputsChange({
@@ -431,9 +453,13 @@ export function AgentWorkflowPanelDark({
                 <SearchableSelect
                   value={inputs.fifthCategory}
                   options={fifthCategoryOptions}
-                  placeholder="选择五级分类"
-                  searchPlaceholder="输入五级分类筛选"
-                  emptyText={inputs.fourthCategory ? "当前四级分类下暂无五级分类" : "请先选择四级分类"}
+                  placeholder={`选择${fifthCategoryLabel}`}
+                  searchPlaceholder={`输入${fifthCategoryLabel}筛选`}
+                  emptyText={
+                    inputs.fourthCategory
+                      ? `当前${fourthCategoryLabel}下暂无${fifthCategoryLabel}`
+                      : `请先选择${fourthCategoryLabel}`
+                  }
                   disabled={!inputs.fourthCategory || fifthCategoryOptions.length === 0}
                   onValueChange={(value) => onInputsChange({ ...inputs, fifthCategory: value })}
                 />
diff --git a/components/agents/AgentWorkflowPanelDarkV2.tsx b/components/agents/AgentWorkflowPanelDarkV2.tsx
index 1fc35406e..972cf7568 100644
--- a/components/agents/AgentWorkflowPanelDarkV2.tsx
+++ b/components/agents/AgentWorkflowPanelDarkV2.tsx
@@ -285,9 +285,17 @@ export function AgentWorkflowBrandStorePanel({
     () => getAgentWorkflowCategoryLabels(config),
     [config]
   );
+  const firstCategoryLabel = categoryLabels.firstCategory;
+  const secondCategoryLabel = categoryLabels.secondCategory;
   const thirdCategoryLabel = categoryLabels.thirdCategory;
   const fourthCategoryLabel = categoryLabels.fourthCategory;
   const fifthCategoryLabel = categoryLabels.fifthCategory;
+  const resolvedTitle =
+    title === "品牌层级选择" ? `${firstCategoryLabel}层级选择` : title;
+  const resolvedDescription =
+    description === "先选择品牌、店铺、分类层级和价格带，后续品牌模特与风格步骤会按这里的选择联动。"
+      ? `先选择${firstCategoryLabel}、${secondCategoryLabel}、分类层级和价格带，后续品牌模特与风格步骤会按这里的选择联动。`
+      : description;
   const brandOptions = useMemo(
     () => config?.inputOptions?.brands || defaultAgentWorkflowUiConfig.inputOptions?.brands || [],
     [config?.inputOptions?.brands]
@@ -422,19 +430,19 @@ export function AgentWorkflowBrandStorePanel({
     >
       <div className="mb-4 space-y-1">
         <div className={cn("text-sm font-semibold", isDark ? "text-white" : "text-foreground")}>
-          {title}
+          {resolvedTitle}
         </div>
         <div className={cn("text-xs leading-5", isDark ? "text-white/48" : "text-muted-foreground")}>
-          {description}
+          {resolvedDescription}
         </div>
       </div>
       <div className="grid max-w-7xl grid-cols-1 gap-4 md:grid-cols-2 xl:grid-cols-3 2xl:grid-cols-6">
         <SearchableSelect
           value={inputs.brand}
           options={brandOptions}
-          placeholder="选择品牌"
-          searchPlaceholder="输入品牌名筛选"
-          emptyText="暂无品牌可选"
+          placeholder={`选择${firstCategoryLabel}`}
+          searchPlaceholder={`输入${firstCategoryLabel}名筛选`}
+          emptyText={`暂无${firstCategoryLabel}可选`}
           theme={theme}
           onValueChange={(value) =>
             onInputsChange({
@@ -456,9 +464,13 @@ export function AgentWorkflowBrandStorePanel({
         <SearchableSelect
           value={inputs.store}
           options={storeOptions}
-          placeholder="选择店铺"
-          searchPlaceholder="输入店铺名筛选"
-          emptyText={inputs.brand ? "当前品牌下暂无店铺可选" : "请先选择品牌"}
+          placeholder={`选择${secondCategoryLabel}`}
+          searchPlaceholder={`输入${secondCategoryLabel}名筛选`}
+          emptyText={
+            inputs.brand
+              ? `当前${firstCategoryLabel}下暂无${secondCategoryLabel}可选`
+              : `请先选择${firstCategoryLabel}`
+          }
           theme={theme}
           disabled={!inputs.brand || (brandStoreEntries.length > 0 && storeOptions.length === 0)}
           onValueChange={(value) =>
@@ -480,7 +492,11 @@ export function AgentWorkflowBrandStorePanel({
             options={thirdCategoryOptions}
             placeholder={`选择${thirdCategoryLabel}`}
             searchPlaceholder={`输入${thirdCategoryLabel}筛选`}
-            emptyText={inputs.store ? `当前店铺下暂无${thirdCategoryLabel}` : "请先选择店铺"}
+            emptyText={
+              inputs.store
+                ? `当前${secondCategoryLabel}下暂无${thirdCategoryLabel}`
+                : `请先选择${secondCategoryLabel}`
+            }
             theme={theme}
             disabled={!inputs.store || thirdCategoryOptions.length === 0}
             onValueChange={(value) =>
@@ -570,6 +586,12 @@ export function AgentWorkflowPanelDarkV2({
   embedded = false,
   showBrandStoreSection = true,
 }: AgentWorkflowPanelDarkV2Props) {
+  const categoryLabels = useMemo(
+    () => getAgentWorkflowCategoryLabels(config),
+    [config]
+  );
+  const firstCategoryLabel = categoryLabels.firstCategory;
+  const secondCategoryLabel = categoryLabels.secondCategory;
   const resolvedConfig = useMemo(() => {
     const source = config || defaultAgentWorkflowUiConfig;
     return {
@@ -866,7 +888,7 @@ export function AgentWorkflowPanelDarkV2({
                     <span className="flex h-6 w-6 items-center justify-center rounded-md bg-emerald-500/20 text-xs font-bold text-emerald-400">
                       1
                     </span>
-                    品牌和店铺选择
+                    {firstCategoryLabel}和{secondCategoryLabel}选择
                   </h2>
                   <AgentWorkflowBrandStorePanel
                     config={config}
diff --git a/components/agents/AgentWorkflowPanelNew.tsx b/components/agents/AgentWorkflowPanelNew.tsx
index 69194101a..1d6f2f99f 100644
--- a/components/agents/AgentWorkflowPanelNew.tsx
+++ b/components/agents/AgentWorkflowPanelNew.tsx
@@ -11,6 +11,7 @@ import { Textarea } from "@/components/ui/textarea";
 import { cn } from "@/lib/utils";
 import {
   defaultAgentWorkflowUiConfig,
+  getAgentWorkflowCategoryLabels,
   getAgentWorkflowBrandStoreEntries,
   getAgentWorkflowFifthCategoryOptionsByBrandStoreThirdFourth,
   getAgentWorkflowFourthCategoryOptionsByBrandStoreThirdCategory,
@@ -186,6 +187,15 @@ export function AgentWorkflowPanelNew({
   onNextStep,
   onSkipStep,
 }: AgentWorkflowPanelNewProps) {
+  const categoryLabels = useMemo(
+    () => getAgentWorkflowCategoryLabels(config),
+    [config]
+  );
+  const firstCategoryLabel = categoryLabels.firstCategory;
+  const secondCategoryLabel = categoryLabels.secondCategory;
+  const thirdCategoryLabel = categoryLabels.thirdCategory;
+  const fourthCategoryLabel = categoryLabels.fourthCategory;
+  const fifthCategoryLabel = categoryLabels.fifthCategory;
   const brandOptions = useMemo(
     () => config?.inputOptions?.brands || defaultAgentWorkflowUiConfig.inputOptions?.brands || [],
     [config?.inputOptions?.brands]
@@ -386,9 +396,9 @@ export function AgentWorkflowPanelNew({
               <SearchableSelect
                 value={inputs.brand}
                 options={brandOptions}
-                placeholder="选择品牌"
-                searchPlaceholder="输入品牌名筛选"
-                emptyText="暂无品牌可选"
+                placeholder={`选择${firstCategoryLabel}`}
+                searchPlaceholder={`输入${firstCategoryLabel}名筛选`}
+                emptyText={`暂无${firstCategoryLabel}可选`}
                 onValueChange={(value) =>
                   onInputsChange({
                     ...inputs,
@@ -409,9 +419,13 @@ export function AgentWorkflowPanelNew({
               <SearchableSelect
                 value={inputs.store}
                 options={storeOptions}
-                placeholder="选择店铺"
-                searchPlaceholder="输入店铺名筛选"
-                emptyText={inputs.brand ? "当前品牌下暂无店铺可选" : "请先选择品牌"}
+                placeholder={`选择${secondCategoryLabel}`}
+                searchPlaceholder={`输入${secondCategoryLabel}名筛选`}
+                emptyText={
+                  inputs.brand
+                    ? `当前${firstCategoryLabel}下暂无${secondCategoryLabel}可选`
+                    : `请先选择${firstCategoryLabel}`
+                }
                 disabled={!inputs.brand || (brandStoreEntries.length > 0 && storeOptions.length === 0)}
                 onValueChange={(value) =>
                   onInputsChange({
@@ -429,9 +443,13 @@ export function AgentWorkflowPanelNew({
               <SearchableSelect
                 value={inputs.thirdCategory}
                 options={thirdCategoryOptions}
-                placeholder="选择三级分类"
-                searchPlaceholder="输入三级分类筛选"
-                emptyText={inputs.store ? "当前店铺下暂无三级分类" : "请先选择店铺"}
+                placeholder={`选择${thirdCategoryLabel}`}
+                searchPlaceholder={`输入${thirdCategoryLabel}筛选`}
+                emptyText={
+                  inputs.store
+                    ? `当前${secondCategoryLabel}下暂无${thirdCategoryLabel}`
+                    : `请先选择${secondCategoryLabel}`
+                }
                 disabled={!inputs.store || thirdCategoryOptions.length === 0}
                 onValueChange={(value) =>
                   onInputsChange({
@@ -448,9 +466,13 @@ export function AgentWorkflowPanelNew({
               <SearchableSelect
                 value={inputs.fourthCategory}
                 options={fourthCategoryOptions}
-                placeholder="选择四级分类"
-                searchPlaceholder="输入四级分类筛选"
-                emptyText={inputs.thirdCategory ? "当前三级分类下暂无四级分类" : "请先选择三级分类"}
+                placeholder={`选择${fourthCategoryLabel}`}
+                searchPlaceholder={`输入${fourthCategoryLabel}筛选`}
+                emptyText={
+                  inputs.thirdCategory
+                    ? `当前${thirdCategoryLabel}下暂无${fourthCategoryLabel}`
+                    : `请先选择${thirdCategoryLabel}`
+                }
                 disabled={!inputs.thirdCategory || fourthCategoryOptions.length === 0}
                 onValueChange={(value) =>
                   onInputsChange({
@@ -466,9 +488,13 @@ export function AgentWorkflowPanelNew({
               <SearchableSelect
                 value={inputs.fifthCategory}
                 options={fifthCategoryOptions}
-                placeholder="选择五级分类"
-                searchPlaceholder="输入五级分类筛选"
-                emptyText={inputs.fourthCategory ? "当前四级分类下暂无五级分类" : "请先选择四级分类"}
+                placeholder={`选择${fifthCategoryLabel}`}
+                searchPlaceholder={`输入${fifthCategoryLabel}筛选`}
+                emptyText={
+                  inputs.fourthCategory
+                    ? `当前${fourthCategoryLabel}下暂无${fifthCategoryLabel}`
+                    : `请先选择${fourthCategoryLabel}`
+                }
                 disabled={!inputs.fourthCategory || fifthCategoryOptions.length === 0}
                 onValueChange={(value) => onInputsChange({ ...inputs, fifthCategory: value })}
               />
diff --git a/lib/agents/workflow-brand-import.ts b/lib/agents/workflow-brand-import.ts
index 15540b2e1..bb64c5c0a 100644
--- a/lib/agents/workflow-brand-import.ts
+++ b/lib/agents/workflow-brand-import.ts
@@ -60,8 +60,8 @@ const TEMPLATE_SAMPLE_ROWS = [
 function getTemplateHeaders(labels?: Partial<AgentWorkflowCategoryLabels>) {
   const resolvedLabels = normalizeAgentWorkflowCategoryLabels(labels);
   return {
-    brandName: "品牌",
-    storeName: "店铺",
+    brandName: resolvedLabels.firstCategory,
+    storeName: resolvedLabels.secondCategory,
     thirdCategory: resolvedLabels.thirdCategory,
     fourthCategory: resolvedLabels.fourthCategory,
     fifthCategory: resolvedLabels.fifthCategory,
@@ -71,8 +71,12 @@ function getTemplateHeaders(labels?: Partial<AgentWorkflowCategoryLabels>) {
 function getHeaderAliases(labels?: Partial<AgentWorkflowCategoryLabels>) {
   const headers = getTemplateHeaders(labels);
   return {
-    brandName: STATIC_HEADER_ALIASES.brandName,
-    storeName: STATIC_HEADER_ALIASES.storeName,
+    brandName: Array.from(
+      new Set([headers.brandName, ...STATIC_HEADER_ALIASES.brandName].filter(Boolean))
+    ),
+    storeName: Array.from(
+      new Set([headers.storeName, ...STATIC_HEADER_ALIASES.storeName].filter(Boolean))
+    ),
     thirdCategory: Array.from(
       new Set([headers.thirdCategory, ...STATIC_HEADER_ALIASES.thirdCategory].filter(Boolean))
     ),
@@ -230,21 +234,21 @@ export async function downloadAgentWorkflowBrandImportTemplate(
   instructionSheet.views = [{ state: "frozen", ySplit: 1 }];
   instructionSheet.addRows([
     {
-      field: "品牌",
+      field: resolvedLabels.firstCategory,
       required: "是",
-      description: "每一行都必须填写品牌名称；相同品牌会自动合并。",
+      description: `每一行都必须填写${resolvedLabels.firstCategory}名称；相同${resolvedLabels.firstCategory}会自动合并。`,
       example: "朴美",
     },
     {
-      field: "店铺",
+      field: resolvedLabels.secondCategory,
       required: "否",
-      description: "不填时只导入品牌；填写后会挂到对应品牌下。",
+      description: `不填时只导入${resolvedLabels.firstCategory}；填写后会挂到对应${resolvedLabels.firstCategory}下。`,
       example: "天猫朴美家居旗舰店",
     },
     {
       field: resolvedLabels.thirdCategory,
       required: "否",
-      description: `填写后会挂到对应店铺下；如果不填，${resolvedLabels.fourthCategory}/${resolvedLabels.fifthCategory}也必须留空。`,
+      description: `填写后会挂到对应${resolvedLabels.secondCategory}下；如果不填，${resolvedLabels.fourthCategory}/${resolvedLabels.fifthCategory}也必须留空。`,
       example: "桌类",
     },
     {
@@ -290,7 +294,7 @@ export async function parseAgentWorkflowBrandImportFile(
     matchColumn(firstRecord, headerAliases.brandName) ||
     Object.keys(firstRecord).find((key) => normalizeHeader(key) === normalizeHeader(templateHeaders.brandName));
   if (!brandColumn) {
-    throw new Error("未找到品牌列，请使用模板文件填写");
+    throw new Error(`未找到${templateHeaders.brandName}列，请使用模板文件填写`);
   }
 
   const storeColumn = matchColumn(firstRecord, headerAliases.storeName);
@@ -373,10 +377,12 @@ export async function parseAgentWorkflowBrandImportFile(
     }
 
     if (!brandName) {
-      throw new Error(`第 ${lineNumber} 行缺少品牌名称`);
+      throw new Error(`第 ${lineNumber} 行缺少${resolvedLabels.firstCategory}名称`);
     }
     if (!storeName && (thirdCategory || fourthCategory || fifthCategory)) {
-      throw new Error(`第 ${lineNumber} 行缺少店铺名称，不能直接填写分类`);
+      throw new Error(
+        `第 ${lineNumber} 行缺少${resolvedLabels.secondCategory}名称，不能直接填写分类`
+      );
     }
     if (!thirdCategory && (fourthCategory || fifthCategory)) {
       throw new Error(
diff --git a/lib/agents/workflow-ui-config.ts b/lib/agents/workflow-ui-config.ts
index 6b06057bf..e77521087 100644
--- a/lib/agents/workflow-ui-config.ts
+++ b/lib/agents/workflow-ui-config.ts
@@ -14,6 +14,8 @@ export const AGENT_WORKFLOW_UI_CONFIG_KEY = "agent_workflow_ui_config";
 export const AGENT_WORKFLOW_MAX_TREE_DEPTH = 8;
 export const AGENT_WORKFLOW_MAX_OPTION_DEPTH = 8;
 export const defaultAgentWorkflowCategoryLabels: AgentWorkflowCategoryLabels = {
+  firstCategory: "品牌",
+  secondCategory: "店铺",
   thirdCategory: "三级分类",
   fourthCategory: "四级分类",
   fifthCategory: "五级分类",
@@ -183,6 +185,14 @@ export function normalizeAgentWorkflowCategoryLabels(
   };
 
   return {
+    firstCategory: normalizeLabel(
+      record.firstCategory ?? record.firstCategoryLabel ?? record.brand ?? record.brandLabel,
+      defaultAgentWorkflowCategoryLabels.firstCategory
+    ),
+    secondCategory: normalizeLabel(
+      record.secondCategory ?? record.secondCategoryLabel ?? record.store ?? record.storeLabel,
+      defaultAgentWorkflowCategoryLabels.secondCategory
+    ),
     thirdCategory: normalizeLabel(
       record.thirdCategory ?? record.thirdCategoryLabel,
       defaultAgentWorkflowCategoryLabels.thirdCategory
diff --git a/types/agent.ts b/types/agent.ts
index 3776f0d95..a66ece22d 100644
--- a/types/agent.ts
+++ b/types/agent.ts
@@ -116,6 +116,8 @@ export interface AgentWorkflowUiConfig {
 }
 
 export interface AgentWorkflowCategoryLabels {
+  firstCategory: string;
+  secondCategory: string;
   thirdCategory: string;
   fourthCategory: string;
   fifthCategory: string;